A few of the technical SEO problems I've diagnosed and fixed — from rendering issues that made pages disappear from Google, to migrations that put real revenue on the line.
Pages were dropping out of Google and calls with Google were going nowhere. I traced it to client-side rendering — the site looked fine to people but handed Google a blank page — and worked with developers to move to server-side rendering. Visibility came back.
Read the full case study →
TruTravels thought they had a paid media problem. It was actually a 30% organic collapse quietly inflating their ad costs. I traced it to a destination-page redesign the team needed, rebuilt it around real user research, and organic went from -30% to +70% year over year.
Read the full case study →
After a migration at a global travel brand, pages that rendered perfectly for users were being treated by Google as empty. Working with the engineering team and agency partner Propellic, I traced it to a hidden rendering issue bloating each page past Google's indexing limit — found it, fixed it, and kept the revenue that depended on those pages showing up in search.
I've written a Python tool that maps how search queries fan out across AI answer engines, so the brands I work with stay visible as search shifts from ten blue links to AI-generated answers.